The Ask
Design an innovative business travel app that makes the entire journey easier and fun. Build a protoype of it to demonstrate for a focus group.
Create Something New
We were presented with a request to help design and then prototype a new mobile app with a focus on business travel.
This project was highly focused on the design for presentation so we brought onboard an incredibly talented UX designer from New York to help. Starting with low-fidelity wireframes and advancing up to realistic high-fidelity ones, we fleshed out ideas and pushed ourselves creatively to bring something truly new to the table.
After many lively sessions, we created a functional prototype from our wireframes. The final result was a three-part mobile app with smart and innovative ideas to make business travel better from the booking process to the ride home.
The prototype was then presented to a focus group for user feedback. We were confident it would go well because the final product was so beautifully designed and easily navigable. When we heard that the respondents had rated our app higher than anything the research company had ever seen before, our team was ecstatic.
Being given creative freedom like that is quite empowering and inspiring. Having an incredible team bring our ideas to life made it one of my favorite projects ever.